Grow Your Business By Analyzing Humans, Not (Just) Numbers.

How to uncover the intelligence you need hidden in plain sight

Ilana Rabinowitz
Better Marketing
Published in
5 min readOct 10, 2023

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Marketing is not just about getting people to discover and choose you. Once the results roll in, marketers must analyze them to learn, improve, and decide where else to spend money. Misread those results and the expense and effort could be in vain.

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My survival skill is thinking outside the lines because life doesn't follow rules.