You Don’t Move Humans With Facts. The Critical Role Emotions Play In Marketing

And how to use this powerful tool ethically

Photo by Priscilla Du Preez 🇨🇦 on Unsplash

If you Google “how decisions are made” you’ll find a theory that says people gather information, narrow choices, review the evidence, and choose among alternatives. Maybe this is how Star Trek’s Spock made decisions, but neuroscience and brain scans tell a…